For every bottle sold, 1 euro goes towards the Ötzi Iceman scholarship. The scholarship supports students involved in archaeological and other scientific research at the Ötzi discovery site, in the area between the Ötztal in Tyrol and the Schnalstal Valley in South Tyrol.

 Created by Warmund Ygl in 1604, and partly based on his own land surveys, Ygl's map of the Tyrol was its first definitive representation. For the first time in the history of mapping, an alpine glacier is shown as a major geographical feature: "Der Groß Verner - Glacies continua et perpetua". The glacier in the Ötztal Alps was marked as a large ice dome crisscrossed by crevasses. At that time, glaciers were the source of great interest, as they advanced into the moutain valleys. This phenomenon occurred sometime around 1600 as a result of the cooling of the climate, known as the Little Ice Age. By that time, Ötzi the Iceman had already been entrapped in this gigantic glacier massif for some 4900 years.